Whose writing and publishing advice should you trust?

Advice about writing and publishing

Writing and Publishing today requires a computer!

Bob Mayer says that 99% of the advice you’re hearing about writing and publishing comes from 1% of authors.

His blog post explores the question: “So how much of that advice actually applies and is it useful?”

We agree with these of his conclusions:

  • These days there are many options–and that’s often confusing to those with little or no publishing experience.
    • We suggest you find a mentor/guide who is willing to explain diverse options to you in coherent, understandable language.
    • And look for those who will tell you pros AND cons of each path;
    • Doubt promises of fabulous, quick success and immense wealth.
  • The world of publishing is changing at lightning speed–and the 3-year-old advice you’re hearing might be covered in dust and cobwebs.
    • Be skeptical of those who imply their way is the only way.
  • Writing/Publishing has a very steep learning curve.
    • Everyone, especially an Indie Author, needs help learning the rules of writing and the business of publishing in order to artistically follow or break them.
    • Don’t be in a hurry. Learn your craft and business thoroughly and well:
      • As a writer, you must know exactly what you’re doing and why in your use of themes, structure, characters, plot/organization and words.
      • As an author, you must put on your “business” attitude and know why your book is valuable to a reader; how many buyers are potentially in your target market; what is the competition and why is your book unique; and then you must assess whether your book actually matches your vision of it; and find a way to publicize yourself and your book.
  • And there is no single “way to do it.”

We here at Rose Hall Media Company are committed to helping you write and publish your best book for a viable, current market. We want you to face reality and be practical. We also want you to achieve your writing and publishing goals.

Ask us your writing and publishing questions: we’ll give you honest answers.

You can ask in the comments (get a conversation going!), or email us at rosehallmedia@gmail.com




  1. Ken, I have several book ideas working in the hopper. The story which is farthest along is a fantasy. I would like to publish this evenetually but am afraid to publish it first for fear of being pigeon-holed as strictly a fantasy writer.Many of my other stories are not fantasy drive. Are my fears justified?

    1. I can answer that for you, J. Major publishers like to “pigeon-hole” authors, because it makes marketing very much more successful if you, and they, know your target. What kind of reader are you writing to? If you want to develop a relationship with any of the big 6 in the secular market, or any of the major fiction-publishing houses in the CBA, they are going to insist that you define yourself according to a specific genre or 2.

      They do have good reason for that kind of thinking. They want to make a profit on their investment–and the more books an author successfully writes in a given genre, the greater the return on investment (for the publisher, and the author). But, there are other options for publishing and marketing these days, which puts authors more in charge of their careers. And there are other reasons for writing, not entirely profit-motivated.

      I’d say, don’t let any fear get in the way of writing whatever book you feel called to write. And to determine that, think about your readers. For whom are you writing?

      When your book is finished and you’re satisfied with it, you can decide whether or not you want to publish it immediately, or save it for later publication. And that will depend on your platform at the time. It all sounds more complicated than it is, but we can help you sort through it when you get that far along. I’ve found it’s best for me not to think very much about marketing and platform while I’m writing.

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